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Bunkspeed Live Blog has Moved!

2010-09-24T14:49:00.001-07:00

All Bunkspeed Blogs have Moved! Please use this link for all the latest news from Bunkspeed > http://www.blog.bunkspeed.com

Thanks,
The Bunkspeed Team

Fear Love and Advertising: Steve Hayden, Vice-Chairman and Chief Creative Officer of Ogilvy Worldwide introduces Bunkspeed

2009-05-22T13:25:00.000-07:00

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The advertising industry is experiencing a tremendous transition. In the past, the advertisers had control over consumers, but that is not the case anymore. Now, consumers have the control, which means they can also reject ads.

In addition to the changes, the advertising industry has been hit with a hard blow from the economic downturn. However, the advertising industry is far from being over as Steve Hayden, the Vice-Chairman and Chief Creative Officer of Ogilvy Worldwide, so eloquently explains in the above video. His words should not be taken lightly since he co-created the 1984 Apple commercial that launched the Macintosh computer, led the team that produced IBM’s award-winning e-business campaign, and his clientele at Ogilvy has included Kodak, Motorola, Dove, American Express, and more.

With advertising, on one side lies the “fear” factor and on the other side is the “love” factor. Given the changes in the industry and the impact of the economy, it is no surprise that there is a sense of “fear” among advertisers. Steve developed a tool called Hayden’s Mandala that describes the cycle a business or even a person experiences when facing changes. The stages of the cycle include:

1. Fear and Arousal
2. Intelligence
3. Intelligent Fear
4. Arrogance
5. Intelligent Arrogance
6. Stupidity
7. Arrogant Stupidity
8. Cowardice

To counteract the current fears among advertisers, Steve introduces 3 new innovations that pushes the fears aside and brings back the spirit of excitement and love to advertising. They are: Intelevision, Bunkspeed, and Ogilvy PR’s Digital Influence program. These innovations prove that the advertising industry is still very much alive in spite of the obstacles the industry has encountered. As Steve says, many valuable inventions and developments resulted from the Great Depression and as evidenced by his 3 examples, the same could happen today.

ad:tech SF: Steve Hayden Replaces Industry Fear with a Wee Bit O' Wonder

2009-04-27T12:50:00.000-07:00

by Angela Natividad Apr-27-09

Ogilvy Vice Chairman Steve Hayden conducted a keynote titled "Fear, Love and Advertising" at ad:tech SF last week. I livetweeted it; you can see some of the tweetage here.

Hayden kicked off by explaining the premise behind his talk: in this dire economic clime, when everybody's castrating their own creativity, he hopes to encourage the industry to shelf their fears in favour of a little (well-informed) wonder.

He woke the muse by blasting us with iconic ads, like the Apple Newton stuff and "True Colors" from Dove's Real Women campaign.

Then he gave us a long, colourful explanation of a hexagon he calls Hayden's Mandala -- a complex (and yet simple!) cycle of everything a person/brand goes through when facing a major growth trajectory or change. Here's a video snapshot of that:

Find more videos like this on AdGabber

Then Hayden did something I've never seen a keynoter do before: he passed the floor to people whose products he thinks will change the media environment. I was awestruck, and only more so when I saw what came next.

Richard Chandler of Ogilvy came next who worked on Bunkspeed Software. Bunkspeed is this mildly incredible 3D imaging software that makes it possible to develop product packaging and compose print, TV and digital/Flash creative with as much ease as playing a video game.

Witness while Chandler creates packaging for a Dove product, then incorporates it into client-approved ad imagery. It's downright magical:
Find more videos like this on AdGabber

He also built some Flash animation for Stolichnaya right before our eyes, and brought Ogilvy's classic (PENCIL-DRAWN) Rolls Royce ad into the 21st century, with as much ease.

If you're as razzle-dazzled as I was, visit the Bunkspeed website (linked above) for a free demo.

Party after Keynote

2009-04-21T19:18:00.001-07:00

Live Twitter from the AdTech show floor during Bunkspeed presentation

2009-04-21T18:36:00.000-07:00

Steve Hayden Live Demo Bunkspeed

2009-04-21T18:34:00.001-07:00

Steve Hayden says..

2009-04-21T18:29:00.001-07:00

"When I saw this, I thought 'my god, this is like desktop publishing all over again.'" Except in 3d, and real-time.

"Entrepreneurial Jujitsu"

2009-04-21T17:57:00.000-07:00

Steve Hayden of Ogilvy @ #adtech, offering a promise of “..Entrepreneurial jujitsu to take us out of this dark funk and into the bright light” Bunkspeed is one of the three technologies featured here.

Steve Hayden Live on Stage

2009-04-21T17:50:00.001-07:00

Ad-Tech SF is Here

2009-04-21T12:19:00.000-07:00

Keynote Room Ad-Tech

2009-04-21T12:16:00.000-07:00